Firstly this seems like the next stage or build upon my Geo Located sound walk using Echo's, however this uses geo located points to load the image - audio clip. However, firstly it's useful to think about where this would be used to inform understandiing of application.
The gaming industry springs to mind with Pokemon Go in 2016, even Kinder Eggs now have a " virtual toy" in AR, through to the more immersive gaming experiances. But there is more to it as TechBullion (2023) details in that :-
"AR, or augmented reality, integrates digital elements into the real world, enhancing user perception and interaction. Unlike virtual reality, which immerses users in entirely digital environments, AR overlays digital content onto the physical world. This distinction is vital as AR maintains a connection with reality while interacting with computer-generated element"
There are media companies such as FuzzyDuck.co.uk who have used AR in museums, exhibitions as a means of eduction and information so it's not just a gaming.
After a bit of brainstomring a theme was decided upon.
Which was "street art - graffiti" in locations around Liverpool with a narration. We did try and have a bit of fun with it by making it a motivation for finding clues . The theme was that the viewer was an art expert trying to gain access to an elite secret society of artists, allegedly led by Banksy.
At the start point, they receive a ‘phone call’ from a mysterious figure, who tells you to find the clues in the art works to find the next location. Everton Park hinted as anagram and Shapes/Art at Everton Park are hinted at in the clues in the fabric district.
Hoverlay is quite intuitive, easy to navigate around and user friendly in producing the desired results. I and the rest of the team didn't have that many issues with it, although the distance traveled between locations wasnt ideal compared to my earlier Echoes production. One gto think about when planning next time!
I can see that for a professional outcome, services provided, then careful client briefs would be needed to understand what their expected outcome would be, along with a number of " beta" tests with them. I think its simplicty and user experiance could make a brief go very well or it could just as easly fall short of the mark.
However, this was about using the software and its application as one of many tools a creative needs, and therefore I was and am happy with the outcome.
References
Hillary, H. (2023) The rise of augmented reality in gaming: A glimpse into the future, TechBullion. Available at: https://techbullion.com/the-rise-of-augmented-reality-in-gaming-a-glimpse-into-the-future/ (Accessed: 14 December 2023).