In working through a project management approach for a brand “Brand Refresh”, one aspect was building up a cost model for the “client” which on the face of it seemed easy enough
But how much is too much, how little is too little?
So I set about opening up Excel and then immediately ran out of ideas- structure for it. So Okay, I can put my teams roles in there which in principle should take too long and that should do it. But then I thought about the actual brief and what it required.
A quick google brought me to the Tacticalprojectmanager.com, this helped me structure the cost estimate by considering the roles. It’s a “Brand Refresh”, so it needs someone to articulate the brief in to a Plan, this would be the Project Manager. Then there are roles ranging from research, design, sales- pitching, administration such as pulling together documents, materials such as cameras- mics etc., logistics….how would we get around to a Client and or Set Location.
It's me…not you...
Structuring the roles- assigning responsibilities and tasks is key to lots of aspects within a successfully delivery project – brief. What we don’t want a group working on different aspects, or the same aspect in an uncoordinated manner….Pointing in different directions…or……assuming someone else is doing a task. Without coordination and assigning roles it’s likely to become a mess very quickly. It will also cause problems in estimating the project to pitch to the Client and hopefully get the Gig!
Neumayer, A( 2023) points out that:-
“Roles are NOT the same as people. One person can assume several roles”
And Now I am Confused….!
A person can carry out different roles which isn’t new, but I thought about what if a “role” had a different hourly rate of pay…so one person could get two or more levels of Pay. A camera operator may be £100 per hour, a Graphic Designer may be £80 per hour.
The same person can't to two things in the same hour, but they may be multi-skilled. I could just charge the higher rate but what if a competitor actually charged by role rather than individual, I’d run the risk of not getting the Gig on costs.
So I made a choice….
I went with role, in line with Nuemayer,A ( 2023) and created a work book that had set rates per role, per day. This allows a rate for a role rather than a person. I feel this is the correct way as being a Creative Media Student should and hopefully provide me with a set of skills for various roles.
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References
Neumeyer, A. (2023) How to define project roles and responsibilities (with real examples), Tactical Project Manager. Available at:
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